What We Do

Performance

Natural Comfort of Tencel

Versatility

Wear All Day, Everyday

Purpose

People & Planet

We create time, freedom, and purpose through True Athleisure wear.

True Performance

Golf apparel with unrivalled comfort to wear all day, everyday powered by our forever fresh Tencel fabrics.

  • All day, everyday freshness and comfort with our stretch Tencel fabrics
  • Unrivalled freedom of movement with our Smart Seams Designs.
  • Every shape looks great with our True Fit Sizing System

Spend less time on your wardrobe and more time playing the game you love.

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True Versatility

As work-life balance becomes more flexible, so should your outfits.

  • Timeless styles designed to be worn more, last longer, and loved forever.
  • Forget crumpled collars or untucked shirts - experience our Stay Smart Designs.

Simplify your style with wardrobe essentials designed to transition seamlessly between work, play, and travel.

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True Purpose

Finished garment to first hole we promise to support freedom, community, and purpose.

  • Resource light natural fibres - we measure the impact of everything we do.
  • Ethically crafted garments that are made to last.
  • Guaranteed buyback promise - help us end landfill.

Rest assured that EVERYTHING we do makes the world a little better.  

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We stand united in the True Athleisure Movement.

Goodbye Fast Fashion... Hello Considered British Design…
Restricted movementStretch Tencel Fabrics
Poor fitTrue Sizing System
Damp and wetnessMoisture Wicking
SweatyBreathability of Linen
ItchyComfort of Cotton
RoughSoftness of Silk
Engrained smellsNaturally Anti-Odour
Crumpled collars & loose sleevesStructured Fit
Garish printsVersatile Styles
Shiny synthetic fabricsPrecision Engineered Natural Fibres
Clingy materialsFlattering Drape
Pocket Flare, chaffing and shirt liftSmart Seams Designs
Bulky knitsTemperature Control Layering