Performance
Natural Comfort of Tencel™
Versatility
Wear All Day, Everyday
Purpose
People & Planet
Green in Regulation, Not Greenwashing
Every garment we craft is designed to create more time,
freedom, and mental clarity. Nurturing purpose and amplifying passion.
Every product, service, and interaction is designed to do
more good than bad. Creating a better world one swing at a time.
No Compromise. No Confusion. No Greenwashing.
Swingmor. Made Different.
🌲 Sustainable Wood
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☁️ Tencel Fibres
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🧵 Ethical Fabrics
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🧑 Crafted in the UK
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👕 True Athleisure
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💰 Buyback Promise
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♻️ Second Life
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🌳 Regeneration
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Closing the Loop
| How ‘it's done’… | How we do it… |
|---|---|
| Cheap synthetic fabrics | Premium Stretch Tencel |
| Cheap labour | Quality & Ethical Craftsmanship |
| Throw away fashion | Considered Designs |
| Catch-all range | Focused Offer |
| Cutting costs | Cutting Waste |
| Quick sale | Lasting Partnership |
| Planned obsolescence | Made to Last |
| Sponsorship deals | Word of Mouth |
| Synthetic fabrics made from oil | Precision Engineered Natural Fibres |
| Cheap resource intensive cotton | Sustainably Grown Wood |
| End-of-life landfill | Second Life Buyback Promise |
| Lengthy supply chains | Local supply chains |
| Plastic Packaging | Reuseable Plastic-free Packaging |