Performance
Natural Comfort of Tencel™
Versatility
Wear All Day, Everyday
Purpose
People & Planet
A different kind of founder, a different kind of company.
How We Got Here
I never set out to build a clothing brand.
I was just trying to find a little more time — for golf, for family, for life.
Like many, I came to the game later than I’d have liked. What began as a casual hobby became a quiet obsession — not just with the swing itself, but with the state of mind it unlocks. I began journalling my rounds, reflecting less on mechanics and more on mindset: focus, flow, and finding calm amid chaos.
How did I feel when I played my best golf? How did I feel when I played my worst?
Golf became a mirror — a way to study patience, presence, and the pursuit of purpose.
But modern life doesn’t make space for reflection easily. Between school runs, consulting work, and running a business, even the game I loved started to feel out of reach. I needed a way to simplify life — to move from work to play to travel without changing who I was or what I wore.
That’s where Swingmor began.
Built for Golf. Designed for Life.
We built Swingmor for people like us — those balancing ambition and meaning, meetings and moments, spreadsheets and scorecards. For those who want clothing that performs as beautifully as it feels.
Each piece combines British craftsmanship and European supply chains with performance innovation, made from our signature Forever Fresh TENCEL™ fabrics — breathable, soft, and naturally smart enough to carry you through the day.
But Swingmor isn’t just about clothing. It’s a mindset — a reminder to live intentionally, to slow down, and to stay present. We’re building a movement that celebrates balance: between city and course, drive and reflection, doing good and living well.
My background in science and sustainability shaped everything we do. With a doctorate in materials chemistry and years spent analysing new energy technologies, I’ve seen how innovation and responsibility can — and must — coexist. After writing a book on climate change and founding a green consulting firm, one truth stuck with me: doing good isn’t a marketing angle — it’s a responsibility.
No greenwashing. No shortcuts. Just honest design, made to last, made to move, and made with purpose.
United for Change
Swingmor started as one person’s idea — but it’s grown into a collective of makers, thinkers, and believers who share a common purpose.
Our fibres are engineered in Austria and our fabrics designed in Denmark by partners who’ve spent decades perfecting their trade. Our garments are tailored in London, in small-batch cut & sew workshops that value craftsmanship over volume. Every person involved in Swingmor shares the same philosophy: that performance and purpose should coexist, that sustainability should be measured not marketed, and that great design quietly improves your day without shouting for attention.
We are more than a company. We stand united with our community on a shared mission to redefine performance and to transform the fashion industry.
We are freedom. We are purpose. We are passion.
So please, come join us on this journey.
Mathew Hampshire-Waugh
Swingmor Founder
Swingmor. Made Different.
| Cheap polyester | Stretch Tencel Fabrics |
| Generic blanks | Considered British Design |
| Seasonal fashion | Eternal Style |
| Clearance sales & discounting | Lasting Value |
| Mass market manufacture | Purpose Made for Golf |
| Designed just for the golf course | Designed for Life |
| Product churn | Timeless Classics |
| Third party middlemen | Direct Offer |
| Free shipping on orders over... | Free Shipping. Full stop. |
| Complex returns process | Free+Easy+Instant returns |
| Throwaway fashion | Guaranteed Buyback Promise |