Paying for the Logo, Not the Garment

It’s no secret: modern golf apparel has a pricing problem. You walk into a pro shop or browse your favourite online store, spot a polo that looks sharp enough, and then do a double take when you see the price tag: £120, £150, even £200. For a polo shirt?

But here's the bigger issue — often you're not just overpaying; you're paying for the wrong things. Not innovation. Not quality. Not performance. You're paying for a logo stitched onto a blank canvas, backed by expensive marketing and celebrity endorsements. It’s fashion theatre — and golf fashion has taken center stage.

Where Does the Money Actually Go?

Let’s take a typical “designer” or luxury golf apparel polo — retailing for around £150. You’d think that price reflects cutting-edge fabric, tailor-made construction, or years of R&D. Not quite.

Cost Breakdown of a Designer Golf Polo:

In contrast, a decent enough quality, non-branded polo sold direct to consumer at £50 often includes similar (if not identical) fabrics, production methods, and fit. Why the difference? One word: perception.

This phenomenon is what economists call a Veblen Good — an item that becomes more desirable as its price increases. It’s about status, not substance. And golf fashion has fully embraced that logic.

But here’s the kicker — many of these designer golf apparel brands are producing the exact same garments in the exact same factories as their budget competitors. The only difference? A logo, some hype, and a 10x markup.

You're not paying for performance. You're paying for perception.

Golf Apparel, Done Different

At Swingmor, we don’t do fashion theatre. We do function-first design, fair pricing, and apparel made to live in, not just look at.

Here’s how we do it differently:

1. Exceptional Fabric
   Every Swingmor garment is made from stretch TENCEL™ lyocell blends — breathable, fresh-feeling, and soft against the skin. TENCEL costs 3–4x more than typical polyester or cotton blends, and it's worth every penny.
2. Quality UK Manufacturing
   Ethical production is non-negotiable. We work with factories that prioritise craftsmanship, quality finish, and fair labour practices.
3. Zero Blanks, Original Designs
   We don’t relabel off-the-shelf blanks. Every Swingmor piece is designed from the ground up — for movement, versatility, and flattering fit.
4. No Middlemen. Ever.
   Our direct-to-consumer model means no retail markup. You get premium quality at an honest price.
5. Responsible Marketing
   No gimmicks. No sponsorships. Just thoughtful storytelling, organic growth, and community-first connection.
6. No Discounts, Ever
   We price our garments fairly from day one. No inflated MSRPs, no fake sales — just true value in wear.

Why Our Solution Works

Our customers don’t just wear Swingmor to play golf. They wear it on the school run, during meetings, out to dinner — even on flights.

Why? Because our mission isn’t just to look good. It’s to create time and mental freedom through clothing that works as hard as you do.

One shirt, three scenarios, zero compromise. That’s True Athleisure.

Wear Smarter. Swing More.

If you’re frustrated by overpriced logos...
If you want quality over hype…
If you value design, comfort, and truth in pricing…

Then it’s time to do it differently.

👉 Discover Apparel Done Different
👉 Learn about Why TENCEL™ is the Ultimate Golf Fabric
👉 Join the Swingmor Clubhouse Community

At Swingmor, we’re not just redefining golf apparel.
We’re rebuilding trust in clothing.

We are Swingmor. Built for golf. Designed for life.

Let’s change the game — one shirt at a time.

Dr. Mathew Hampshire-Waugh didn’t set out to create just another golfwear line—he built Swingmor to lead a movement. Smart fabrics, circular design, and lasting value are just the beginning.

FAQ 

Q1: What makes Swingmor golf apparel different from luxury golf apparel brands?
A: Swingmor uses premium TENCEL™ fabrics, bespoke designs, and quality manufacturing, we sell direct to customer without paying for celebrity endorsements or inflated retail markups. We focus on real performance and long-term value — not hype. That’s functional luxury.

Q2: How does Swingmor compare to other technical golf apparel brands?
A: Unlike many technical golf brands, our garments are built from scratch using smart seams, True fit sizing, and Tencel fabrics — offering superior comfort, durability, and freedom of movement.

Q3: Are Swingmor products better than designer golf apparel brands?
A: Many designer golf apparel brands rely on blank garments to slap on their logo and markup the price. Swingmor invests in original design, quality production, and premium fabric — giving you unmatched quality at a fair price and unrivalled value.

Q4: What is TENCEL™ and why is it used in Swingmor polos?
A: TENCEL™ is a precision engineered wood-based fibre known for breathability, moisture management, odour control, and silky softness. It performs better than cotton or polyester, making it perfect for activewear and golf.

Q5: Why doesn’t Swingmor offer sales or discounts?
A: We price fairly from the start. Our business model avoids fake markdowns or inflated pricing — giving you true value every time.