The Problem: Fashion’s Sustainability Shortcut

“Sustainability” has become the most overused word in modern fashion. Recycled bottles, organic cotton, compostable packaging — the eco-labels grow longer every year. Yet too often, these claims mask a deeper issue: greenwashing.

Many brands highlight one “good” material and declare victory. But real sustainability isn’t a sticker or a slogan. It’s not just what a garment is made from — it’s how it’s made, how it performs, how long it lasts, and what happens next.

For busy professionals and thoughtful partners searching for golf gifts for him that genuinely align with their values, this half-story approach creates confusion and distrust. If you’re tired of eco-claims that don’t add up, you’re not alone.

Why It Matters: The Hidden Costs of Clothing

Take a simple example: a shirt labelled “organic cotton.”
Sounds great. But behind the label are questions many brands avoid:

• How much water did the cotton require?

• Were harmful dyes or chemicals used?

• Was it cut and sewn in a coal-powered factory?

• Will it biodegrade — or become landfill?

• Were workers paid a living wage?

Most brands don’t share this information. And even when they talk about “impact,” it’s often limited to carbon emissions — ignoring water, land use, chemicals, waste, or responsible end-of-life disposal.

In a world where every purchase is a chance to do better, transparency shouldn’t be optional — it should be the baseline.

Our Approach: Full Lifecycle Transparency

At Swingmor, we refuse to rely on partial truths.
Every product undergoes a full lifecycle assessment (LCA) — so you see the whole picture, not the edited version.

We measure every meaningful impact, positive and negative, across:

• Carbon emissions

• Water use

• Energy intensity

• Waste and chemical load

• Land use

• Second-life potential

• Social impact (living wages, local tax contributions, charitable giving)

And we don’t stop there. Every garment is assessed using two systems:

1. Our In-House LCA

Converts environmental and social impact into a single comparable metric — clear, simple, honest.

2. Third-Party Validation (coming soon)

Through the Higg Product Module and Higg MSI, offering global, unbiased verification.

You’ll find these results directly on our product pages — no digging, no PDFs, no guesswork. For example, our men’s shirts made with TENCEL™ lyocell include transparent comparisons against the industry average so you can make informed choices effortlessly.

Our Materials: Built for Performance and Purpose

Every garment we make is engineered for the realities of modern life: movement, comfort, longevity and low impact.

That’s why we use TENCEL™ lyocell across our entire True Athleisure collection.
Why lyocell?

• Silky soft and breathable

• Naturally odour-resistant

• Ideal for all-day wear, not just sport

• Uses dramatically less water and land than cotton

• Avoids oil-based plastics found in polyester and nylon

• Comes from sustainably managed European woodlands

When combined with our Stay Smart features and True Fit sizing, the result is apparel that looks sharp, feels calm on the skin, and transitions seamlessly from course to commute to evening.

For anyone searching for golf gifts, or smart everyday apparel, this is comfort with conscience.

Our Promise: Do More Good Than Harm

Our mission is simple:
Every Swingmor product must do more good than harm.

And we hold ourselves to it:

• Full impact data published for every product

• Guaranteed end-of-life buyback — minimise landfill

• Above-living wages across our supply chain

• Local and international charitable support

• Verified third-party assessments for genuine accountability

This is what we mean by Green in Regulation — sustainability backed by standards, not slogans. No shortcuts, no spin.

Why It’s More Than Just a Shirt

When you buy from Swingmor, you’re not just choosing a new piece of clothing. You’re choosing intention, longevity, and transparency.

• For partners searching for golf gifts for him, you’re giving something that feels good, looks good and does good.

• For golfers building a wardrobe, you’re investing in apparel that moves beautifully, lasts longer, and aligns with your values.

• For everyday life, you’re choosing calm, breathable comfort from the fibre up.

Join Us: Make Every Swing Count

From men’s shirts made with TENCEL™ lyocell to polos, pullovers, and layering essentials, every Swingmor piece delivers clarity, comfort, and purpose.

Because you shouldn’t have to choose between performance and principles.

From the Founder

I built Swingmor to be different. With a background in materials science — and a belief that business should be a force for good — I created Swingmor to deliver clothing that combines comfort, conscience, and clarity from the start.

We’re here to help you play more, worry less, and wear better.

— Mathew Hampshire-Waugh, Founder

Frequently Asked Questions

What makes Swingmor clothing sustainable?

Every Swingmor garment undergoes a full lifecycle assessment (LCA) that tracks its environmental and social impact from production to disposal. We use low-impact materials like TENCEL™ lyocell, minimize water and energy use, and publish both positive and negative impacts for every product. 

How do I know if a product is really eco-friendly?

On each product page, you’ll find a clear, data-driven impact summary showing how the item performs across key indicators like water use, carbon emissions, chemicals, waste, and social good. We also compare our products to an industry average, so you can make an informed decision without the guesswork.

What is lyocell and why do you use it?

Lyocell (TENCEL™) is a premium, plant-based fibre made from sustainably sourced wood pulp. It’s breathable, soft, durable, and naturally resists odours — making it ideal for all-day wear. Compared to cotton, it uses significantly less water, chemicals, and land. Compared to polyester or nylon it avoids oil-based plastics.

Is this a good gift for someone who doesn’t play golf often?

Yes. Swingmor apparel is designed as True Athleisure — meaning it performs on the course but is also ideal for work, travel, or leisure. If you're buying golf gifts for him, you’re giving something stylish, functional, and versatile — even if he only plays occasionally.

What if the shirt doesn’t fit or he doesn’t like it?

No problem. We offer instant refunds, free returns, and guaranteed buyback at the end of the garment’s life. We also use a unique True Fit Sizing System based on height and width to ensure better comfort and less guesswork.

Do you really buy back old clothes?

Yes. As part of our commitment to circular fashion, we offer end-of-life buyback for every product. You send it back, and we either refurbish it for second-life use, downcycle, or recycle the garment. It’s our way of keeping clothes out of landfill and doing more good.

What does “Green in Regulation” mean?

It means we go beyond green marketing claims and ensure our sustainability practices are backed by standards, science, and third-party validation. We aim to do more good than harm — and we prove it on every product page.